Final Version of Scandalous

What have you learnt from audiences feedback?

We asked for feedback using several social sites and using Youtube. We were given positive feedback and advice of how to improve the video further which we took on board when going back over the video

Our first round of feedback in class helped us to get another point of view of what they like an dislike about the video as our target audience is on our age range so knowing what they didn’t like about the video really helped us to change the video in order to keep the target audience. They liked the fast editing and wanted to see more of it in the video and the “Mise-en-scene” too.

How did you use new media technology in the construction, research and planning and evaluation stages?

When researching and planning I used Blogger to document all the research I found

and made posts of any planning for the video we did. I used several extra programs such as power points and Prezi to making my blog more interesting and appealing to views to look at. You Tube has been a key part to our research and to find examples of how we would like our video to be styled like or use certain effects from a music video have been screen shot and put on my blog for example.

•When we added editing the video on the green screen part we researched other music video which had a crime board part.

•Using new media technology we were able to create this effect using Final Cut Pro.

When evaluating all the work the we did to get the best response back of the video was by using Facebook. However we uploaded the video onto Youtube by converting it into a Quick time movie. Then also twitting the video to one of band members of the ‘Mis- Teeq” who sung the song originally.

How effective is the combination of your main product and ancillary tex

Having thought about the music video I thought the presentation of my Digipak and poster must reflect the band as a whole. I decided to use the theme colours from the video red, white and black in both products I made. The video contains hidden references to our band such as the rose at the beginning falling to the ground and having a red rose air fresheners hanging from the mirror in the car with be a perfect reference to carry on within my products. Besides the fact the roses is part of the bands name.

•My Poster and Digipak are themed in the colours of red white and red like the music video. I also made the roses a main feature in both products. I kept the codes and conventions of a girl band by having them all on the front cover together on the Digipak and having different images linking them all together. I also included the record label for our product SONY BMG and the copyright part plus the logos and website addresses which are all elements needed on the Digipak to give the audience details on the band.

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•My Digipak is a six sided piece with the top part flipped so if it were folded it would make an actual Digipak. I made more song names that to me fitted in with the whole image and style of the band, dark and edgy but still having that sexy girl band look. I used roses as a border on three of my panels to link in with the names and kept to the theme colours we had chosen for the band. I wanted to also have a panel where each band member was in black and white with a red splatter as the background. This makes a contrast to the front cover as that is light and fresh looking with this bottom left panel is more dark and mysterious.

•In the poster I thought it would be a good idea to have a picture of the album cover on the poster so audiences would establish it the same album. I also decided to have the song to our music video ‘Scandalous’ as the Albums name. Simply because it would be the products first release song off the album and to prompt audiences to buy the rest of the album.

•It keeping in touch with the Digipak and poster I carried on the roses idea and having it as a main feature for my poster. I used the images I edited as well because they were black and white, again staying the theme. The date I have choosen is also valentines days so having red as a dominant colour on the poster would attract audiences in because of Valentines Day.

•I also made sure the record label, stores and websites were added at the bottom as they are key element to have on a album release poster.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

•For our project we all researched the codes and conventions of girl bands. I researched pop/rock genre bands that used different styles of editing and shots such as split screening and establishing shots of the group. I also noticed a narrative for most videos with a relationship on visuals and the lyrics from the song.

•In our music video we decided to add an intertextual reference with the Guns and Roses top. As our band was partly influenced but the edgy rock look.

I was able to create a relationship with the music and visuals by editing quick shots to match the music with the main beat in the song.

We kept the relationship of lyrics and visuals as well. For example the images to the left are screen shots of when we have a relationship between the too. The middle is when the song says “Rough neck all around” and the top and bottom are when they are singing within the narrative plot.

The split screen which I edited myself shows all four band members and are staggered to the appear of the screen on by one. In recent videos split screening has become more of a popular effect used within videos like in Lady Gaga’s music video Telephone.

I decided to link both the idea of an establishing shot of the group with split screening and have them together and repeat it on high points of the video. I thought this would be a good way to make the audience remember the band with a twist on the establishing shot making the video more interesting to watch.

•The right picture is the establishing shot of the group. The photo on the left is used on a certain part of music to again keep the attention of the audience.

Here are shots we used in the video of the band together singing and a long shot of the band walking forward which is repeatedly used in the video.

Evaluation

Evaluation studded roses

View more PowerPoint from Meganvellis

Evaluation

Journal

From the feedback I received I have made changes to both my Digipak and poster. I got positive feedback for both my products I made. I am pleased with the results and have only a minor improvements and changes to make it better. The roses I used was the most popular feature that I used, they liked how I used that to link both my products together and in the band as well.

I have decided to only add column's onto my Digipak so that if you were to fold it, it would have the name on the sides like a real Digipak. I also changed the colour of the writing on the back to a more brighter red as I noticed on the larger screen when represented to the class it was a little dark for my liking.

Final Version of My Poster

This is my final version. I have made one change, by adding the album cover from my Digipak onto the poster. I strank my flowers and moved the band members up so I fit the album picture onto the poster. That was the only suggestion made for my poster which I decided to include as I thought it would make a good link from the Digipak album and poster.

Feedback

Feedback from our Media Class... on Prezi

Feedback

Amy tweeted one of the original band members of the song. And she retweeted our work to her fans in hopes of getting some more feedback on our work.
I posted our video on Facebook to try get more feedback from some of our friends. We got positive feedback and some advice on how to improve our video from an ex student from Welling, which was helpful to improve the video.

This is some examples of Typography of what we want for our video. We wanted them to look bold and unique to keep in theme with the band's image.

Research in Album Poster

I choose these poster to post on my blog because each poster has a different style. Katy Perry's poster is of her first album and having her on the cover really establishes who the artist is. I also like the fact that it has the CD cover on here too so the audience will know which album is hers.
The poster is very bold and clear. I like this because of the colours and keeeping it simple but it works in making a statement and standing out from the rest of the posters. Having Lady Gaga on front would attract all her fans straight away. Having the small amount of colour however makes the poster more appealing and eye catching to the audience.
This poster is very well themed linking her CD cover with the poster. As Britney Spears is such a famous star already adding her face isn't necessary but having her name in bold letters grabs the audiences attention. Using Red on almost white background also makes the poster more bright and snappy. This also including her number one hit on here to advertise how popular the album is already and to make the audience want to buy the album and listen to more of her songs.

FeedBack from our class

Typography used at the beginning of music videos

In this video is very Beetle Juice style, having colour writing in a sort of comic book style keeps in theme with the music video however the writing stands out and the positioning makes the audience read it to know who it is.
I have been looking at different typography's used on video at the beginning to help make a decision whether to add a style at the beginning of ours or keep it simple. Both ways are effective but however with this being the first song released with the 'Studded Roses' It would be best to keep it simple.

If the group were to become more successful we would consider using the logo of the band at the beginning of the video as it would make the audience instantly know who they are by a quick glimpse at the screen. Like in this image below Pussycat Dolls use this logo in a lot of their videos.

Feedback

When we presented our video to the class we were given feedback on how to improve our video. We were asked questions about what happened to the boy in the video and to break up the last section of the video. Taking on board their feedback we have decided to change it adding a few more clips with the boy at the end to make the story clearer as to what happened to him. We added the clips with the boy at the end as well to break up the crime board section like suggested.

My Poster

My Digpak

Journal

The development we decided to add to the video has made things a little stressful with having to present our version to the class next lesson. However we have starting researching different typographys and photoshopping the words so the background becomes transparent on the shots.

Once we have decided what words to have the screen appear we will make them and have them over lapping and doubles over the shots.

Some of Typography

This is an example of the typography we would like to use in our music video. We want the words to over lap on the chorus and certain phrases.

Development of Video

We decided to develop our music video further by adding words. We thought of using different typography and having them over lap each other would make the video more advanced looking. Using Rihanna's Ya Do One video we were able to get ideas of how we would want ours to come out in the video.

We would like to try over lap words and have different typography with the shots. But only on key/repeated words.

Split Screen

We used split screen in our music video and they stagger onto the screen. This appears to the main beat in the song, we thought this would work best to create a high point to the video as it was a key point in the song.

To make this split screen I dragged each video on top of one another then staggered them so they came of one by one. I also have to resize the videos to make all four band members fit on the screen. I want this effect to be repeated in the video as a high point.

I think this was a good idea of using spilt screen and has been a success in making it stand out more by having it on the alarm part of the song.

Journal

Today I was able to finish the green screen part of the music video at the end. Now there is only smart parts that need finish such as the fill in the gaps with quick cuts of the girls walking. I also need to go over some of the singing as some of it doesn't much up but apart from that the video is nearing coming to an end.

All we need to add once the clips and shots are finished and polished up is the writing at the beginning which just states the band,song and record label. I am thinking it would be best not to have a complicated font and keep it simple and bold.

DigiPak in Progress

Green Screen Shots

I have been working on the green screen parts of the video by adding the prison wall to the background. This has been a little hard as the lighting is different for each video so I have had to play around with each clip quiet a bit. Here are some screen shots of all four band members on the prison wall.