In what ways does your media product use, develop or challenge forms and conventions of real media products?

•For our project we all researched the codes and conventions of girl bands. I researched pop/rock genre bands that used different styles of editing and shots such as split screening and establishing shots of the group. I also noticed a narrative for most videos with a relationship on visuals and the lyrics from the song.

•In our music video we decided to add an intertextual reference with the Guns and Roses top. As our band was partly influenced but the edgy rock look.

I was able to create a relationship with the music and visuals by editing quick shots to match the music with the main beat in the song.

We kept the relationship of lyrics and visuals as well. For example the images to the left are screen shots of when we have a relationship between the too. The middle is when the song says “Rough neck all around” and the top and bottom are when they are singing within the narrative plot.

The split screen which I edited myself shows all four band members and are staggered to the appear of the screen on by one. In recent videos split screening has become more of a popular effect used within videos like in Lady Gaga’s music video Telephone.

I decided to link both the idea of an establishing shot of the group with split screening and have them together and repeat it on high points of the video. I thought this would be a good way to make the audience remember the band with a twist on the establishing shot making the video more interesting to watch.

•The right picture is the establishing shot of the group. The photo on the left is used on a certain part of music to again keep the attention of the audience.

Here are shots we used in the video of the band together singing and a long shot of the band walking forward which is repeatedly used in the video.