Tuesday, 13 March 2012
Monday, 12 March 2012
We asked for feedback using several social sites and using Youtube. We were given positive feedback and advice of how to improve the video further which we took on board when going back over the video
Our first round of feedback in class helped us to get another point of view of what they like an dislike about the video as our target audience is on our age range so knowing what they didn’t like about the video really helped us to change the video in order to keep the target audience. They liked the fast editing and wanted to see more of it in the video and the “Mise-en-scene” too.
How did you use new media technology in the construction, research and planning and evaluation stages?
When researching and planning I used Blogger to document all the research I found
and made posts of any planning for the video we did. I used several extra programs such as power points and Prezi to making my blog more interesting and appealing to views to look at. You Tube has been a key part to our research and to find examples of how we would like our video to be styled like or use certain effects from a music video have been screen shot and put on my blog for example.
When evaluating all the work the we did to get the best response back of the video was by using Facebook. However we uploaded the video onto Youtube by converting it into a Quick time movie. Then also twitting the video to one of band members of the ‘Mis- Teeq” who sung the song originally.
Having thought about the music video I thought the presentation of my Digipak and poster must reflect the band as a whole. I decided to use the theme colours from the video red, white and black in both products I made. The video contains hidden references to our band such as the rose at the beginning falling to the ground and having a red rose air fresheners hanging from the mirror in the car with be a perfect reference to carry on within my products. Besides the fact the roses is part of the bands name.
I was able to create a relationship with the music and visuals by editing quick shots to match the music with the main beat in the song.
We kept the relationship of lyrics and visuals as well. For example the images to the left are screen shots of when we have a relationship between the too. The middle is when the song says “Rough neck all around” and the top and bottom are when they are singing within the narrative plot.
The split screen which I edited myself shows all four band members and are staggered to the appear of the screen on by one. In recent videos split screening has become more of a popular effect used within videos like in Lady Gaga’s music video Telephone.
I decided to link both the idea of an establishing shot of the group with split screening and have them together and repeat it on high points of the video. I thought this would be a good way to make the audience remember the band with a twist on the establishing shot making the video more interesting to watch.
Here are shots we used in the video of the band together singing and a long shot of the band walking forward which is repeatedly used in the video.