Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Monday, 20 February 2012

Research in Album Poster

I choose these poster to post on my blog because each poster has a different style. Katy Perry's poster is of her first album and having her on the cover really establishes who the artist is. I also like the fact that it has the CD cover on here too so the audience will know which album is hers.
The poster is very bold and clear. I like this because of the colours and keeeping it simple but it works in making a statement and standing out from the rest of the posters. Having Lady Gaga on front would attract all her fans straight away. Having the small amount of colour however makes the poster more appealing and eye catching to the audience.
This poster is very well themed linking her CD cover with the poster. As Britney Spears is such a famous star already adding her face isn't necessary but having her name in bold letters grabs the audiences attention. Using Red on almost white background also makes the poster more bright and snappy. This also including her number one hit on here to advertise how popular the album is already and to make the audience want to buy the album and listen to more of her songs.

Typography used at the beginning of music videos

In this video is very Beetle Juice style, having colour writing in a sort of comic book style keeps in theme with the music video however the writing stands out and the positioning makes the audience read it to know who it is.
I have been looking at different typography's used on video at the beginning to help make a decision whether to add a style at the beginning of ours or keep it simple. Both ways are effective but however with this being the first song released with the 'Studded Roses' It would be best to keep it simple.

If the group were to become more successful we would consider using the logo of the band at the beginning of the video as it would make the audience instantly know who they are by a quick glimpse at the screen. Like in this image below Pussycat Dolls use this logo in a lot of their videos.

Friday, 11 November 2011



INTERTEXTUAL REFERENCES FOR MAYBELLINE MASCARA

INTERTEXTUAL REFERENCES FOR RIMMEL MASCARA

INTERTEXTUAL REFERENCES FOR LOREAL LIPGLOSS

INTERTEXTUAL REFERENCES FOR RIMMEL LIPGLOSS

Wednesday, 28 September 2011

The X factor 'Machine'




The X factor is a singing talent show where 4 judges narrow down a search for the years winner of the show. In the X Factor I would like to see a new genre of talent and someone who couple fill a gap in the industry today and start a new era to music of our generation. (Person opinion)
We watched 12 clips of the most memorable and popular audition tapes. The contestants :

Janet Devlin 16 -
Frankie Cocozza
Goldie Cheung
2 Shoes
The Keys
Jade Richards
Luke Lucas
Craig Colton
Amelia Lily
John Wilding
Terry Winstanley
Misha Bryan

Things we had to look out when watching these acts were their look, what genre would they fit in, can they do anything else and would they bring in a christmas number one?

The X Factor Machine

Adorno and Horkheimer argued that the 'culture industry'' operated in the same way as others manufacturing industries. All work had beco
me the formalized and products were according to rationalized organizational procedures that were established for the sole purpose of making money.

For Example JLS.

Before


After



Watching the first clip and then the second, we can clearly see how the the machine has changed JLS into a product themselves grooming them into a fitted category into the music industry.

Even though they didn't win X Factor the carefully marketing system of producing products them would appeal to their
target audience, young teenagers to young adults per say.




This is the first music video that JLS released after X Factor and the machine that changed them.




The culture Industry


The culture industry concept is a thesis proposed by Adorno and Horkheimer of the Frank
furt school.The modern view of mass culture is that there is a single marketplace in which the best of most popular works succeed.X Factor is a prime example of the cult industry which the public seem to thrive on. This all refers to the various businesses that produce,distribute,market or sell products that belong categorically in creative arts which the record company Syco records uses for the winners of X factor to be signed becoming a huge part of the cult industry.



Tuesday, 20 September 2011

Rough Trade

How did Rough Trade start?

Rough Trade started as a record shop on the 20th February in 1976 whilst in the middle of a bombing campaign in the UK. The shop was based at Kensington road.

Which music trends were popular?

Punk Rock had become a very popular trend with bands like The Clash, that were already signed to a major record company selling thousands.

What was the ethos of Rough Trade at this time?

Their etho was to just do it yourself attitude, as they were an independent record label.

How was Rough Trade different to large corporations?

When new bands join and they released a record they would print how much it cost to make the record, this was done so people knew how much it would cost.

What techniques were used to expand the independent music scene?

Rough Trade used to make a mail order to other shops that requested a bands record.

How did this lead to Rough Trade's expansion ?

By selling records nation wise and becoming an official label.

What type of business structure existed in the 1970's?
Principle before profit, they wanted to keep it very independent and not become like all the mainstream record companies.

Explain the successes of the distribution department and the record label?

In 1979 "Stiff Litte Fingers" were placed in the charts they had 100,000 copies sold very quickly. The was a big breakthrough for the company.Independent labels went through Rough Trade to distribute their records instead of going to the major companies to do so.


1980's

How did contracts effect the development of rough trade?

They made the contracts so that if one or either both sides of the party wanted to leave they could just do it. This lead to a big loss for Rough Trade as artists would leave once they decided to distribute with major companies.


What issue occurred between the record label and distribution?

Rough Trade struggled to keep to their rule of being different and independent record label by only selling music through the artists, it was becoming hard to try keep to the old ways while making the company large and more organised.


What changes did this lead to within the business structure of rough trade?

Once they had moved to another place where it was larger, they hired an account to see the how well the money would hold up, it turned out that the company was losing money fast.

What has been Rough Trade ideology and how was this effected?

Rough Trade's Ideology was to keep to their ways of Principle over money and not become like other major distribution companies.

Which artists led to success for Rough Trade?

'The Smiths' and 'Stiff Little Fingers'.

What music trend emerged at the end of the 1980's?

Indie music had become the new trend.

What differences were there at this time between Rough Trade and other independent music labels?

Rough Trade was still known as Independent.

1990's

What problems did Rough Trade incur at the start of the 1990's?

Rough Trade was going through financial problems.

What effect did this have on the Record label and distribution?

There were arguements between the label and distribution had become a big issue, the company were suffering with money which led to cuts.

How did major record labels branch out into the independent music scene?

Major companies started to create smaller companies .

What actions were taken to revive Rough Trade?

The company had started again in 1991 in a new office and looking for new artists that could be signed.

The 21st century.

How was Rough Trade envolved in the 21st century?

In 2001, Rough Trade decided to come back into the industry and signed up a new band, 'The Strokes'.
'The Strokes was the first step in putting Rough Trade's name back into the music industry once again.

How are their working practises different to the music produced through programmes such as X factor?

Rough Trade was know to go against the norm and be very independent, so when comparing the X Factor which is part of a huge record deal to Rough Trade it couldn't be more different. The working ways are different as X factor are about profit which Rough Trade has never been about since the start.

What successes have they had at this time?

Rough Trade have had the success of Duffy who was able to get Rough Trade's first number 1 chart hit.

How was Rough Trade's ideology developed for the company in the present day?

Rough Trade's ideology hasn't changed over the years it may have become more smaller but being an independent company it never really matters about developing bigger otherwise they would become like more major record deals.