This video is the style that our group would like to use, it has the dark edgy look that we would like to apply in our music video.The beginning is eery and uncomfortable to watch the music doesn't begin straight away. There are cuts made of different shots of Rihanna, there areclose ups used to establish the artist. Once the music begins there are over lapped shots from different scenes of Rihanna or people dressed in old clothing.

The costume for the video is dark colours mainly black they are stylish and sexy which appeals to male audiences as Rihanna is known for her very exposed outfits. When the chorus kicks in, a new scene is shown of dancing the editing has been made sharp and fast to distort the movements and intensify the weird of the video. The lyrics and visuals aren't really connected in the video it doesn't state the obvious unlike other video where they would have a clip and the lyrics matching, in this video however either we have shots of Rihanna singning them or shots of weird dancers. The video doesn't focus on men and it only shows minor shots of them throughout, this goes against the stereotype of pop videos were good looking girls or boys are shown with the artist as the 'love interest.'

The are moments when the music and visuals match. On certain beats there are parts where we see a guard hitting a drum or Rihanna patting someone of the head. Or if the music jumped or jumbled up then the video had been editing to jump along with the song.

This video did bring a new side of Rihanna's style. Here we see her 'Good Girl gone Bad" taken to another step along with her other more sinister videos Russian Roulette, Wait your turn and Hard. These videos were seen as a response to her personal life and relationship with Chris Brown, were it hit the media about there abusive relationship. The songs from her albums that were released shortly after their split caused a stirred in the press where this was used to make a higher profile of the release with Rihanna's music.

Hurricane - 30 Seconds to Mars Analysis

Hurricane

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The Making of Hurricane

Hurricane - 30 Seconds to Mars

Jay Z 99 problems

Jay Z 99 problems Analysis

1. Genre Characteristics

Urban setting Brooklyn, New Jersey Jay Z 'hood' - He makes a point of drawing our attention to this by revealing the name on his hoodie.
Representation of a 'gansta' lifestyle cruising in cars, dog fights, loitering on the streets, getting pulled over by the police.
Street dancing/Freestyle
Scantily- "Sexy" women - cheap looking in gold bikini.
Jail scenes- all inmates are black. Stereotypical race representations - white guy in the suit, policemen is white. Black people are jailbreak/on the streets.
Goes againest convention of representation of wealth- lacks fancy cars, clothes, bling and women etc.
Women are only a minor element in the video - usually hip hop videos would have more shots of sexy women.
Shooting at the end reflects the image of gansta cool.

2. Lyric and Visuals

From the hood Jay Z pulls down hood.
Radio - Image of a radio
Bitch - Image of a women
Fast Forward- moves his hand along to demonstrate.
Police bit showing the situation and becoming part of the narrative.
Overall images illustrate the lyrics sometimes very literally, sometimes in a more subtle way. showing all problems Jay Z has - video shows problems

3 Music and Visuals

Video is cut in time with the beat of the song.
Music is hard hitting, aggressive sounding with an emphasis or beat. The visuals are also hard looking and edits are fast paced to emphasis this aggression.

4. Close up /motifs/ Demands

Lots of shots of Jay Z not all close ups but there are some close ups of other men as well.
Shots of women are long shots/mid shots because they aren't important. Less emphasis on Jay Z on his own - he is an established artist and doesn't need as much exposure.
Jay Z puts his hand over the camera so that it seems as though the audience is looking through his fingers.
X - ray vision shot of money is car.
Scophillic treatment of women is quiet uncomfortable to watch- seemed unnecessary.
Early establishing shots are almost point of views, creating the impression that the audience is looking around the hood.
Video of Jay Z outside subway station.

6. Intertextual Reference

Possibly a video of him - referenceing himself. Very specific on who's in the video.

Tenacious D - Tribute

Genre Characteristics

Rock and Roll style but against the stereotype of rockstars.
The artists getting into trouble.
Live Performance.
Ripping their shirt from their chest.

Lyrics and Visuals

The visuals match with the lyrics.
The song is narrative, when taken into the flashback you see the encounter with the devil when he sings about it.
He uses his fingers when counting.
When the devil appears he mimes the part while Jack Black is singing.
The song explains how they made the song.

Music and Visuals

The devil playing the guitar and the music match.
When their is a high point of the song, Jack black becomes lit up from behind making it more dramatic, like in more serious music videos.
The music stops but the vocals can still be heard when there is a shot of the booth they are in but then comes back on when back in the booth.

Notion of Looking

When they are in the booth, the audience views them as if we are the screen into of them, we can establish that when the angles changes showing a screen in front of them.
Over the head shots are used when in the flashback with the devil and the two artists. High angle looking down onto the two below when the devil and low angle view when looking up at the devil, this could of been to show who has the higher status.

Intertextual Reference

Ben stiller makes a cameo appearance.
Dave Gorhl is the devil in the videos.
Cd promoted a the end.

Jonas Aklerlund- Smatch my bitch up - Prodigy

Case Study - Jonas Aklerland

Jonas akerland

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