Andrew Goodwin
Music videos demonstrate genre characteristics
There is a relationship between lyrics and visuals
There is a relationship between music and visuals (Contradict, illustrates, and amplifies)
The demand of record labels will include, the need for lots of close up shots of the artist and the artists may develop motifs which recur across their work
There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
There is often intertextual reference.
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